About VETTED

Venue Engineering, Transport, Traffic and Equipment Deployment

Our Mission

Eliminate guesswork from crowd management. Every large-scale event deserves a data-driven ingress and egress plan built on simulation, not assumptions. VETTED was born from decades of live event production experience, where we watched talented professionals make critical crowd flow decisions with nothing more than spreadsheets and intuition. We built the tool we wished existed.

VETTED Event Logistics combines crowd science with practical event operations knowledge to give producers, venue operators, and security teams the power to simulate, optimize, and deploy crowd management plans with confidence.

The VETTED Acronym

V
Venue
Floor plan analysis and gate placement optimization
E
Engineering
Simulation engine with minute-by-minute modeling
T
Transport
Rideshare, shuttle, and walk-up arrival modeling
T
Traffic
Crowd flow analysis with bottleneck detection
E
Equipment
Screening technology selection and throughput optimization
D
Deployment
Staff positioning and resource allocation

Our Values

Data Over Gut Feel

Every recommendation backed by simulation data, not assumptions

Safety First

Identify crush risks and bottlenecks before doors open

Operational Excellence

Optimize every gate, every staff position, every minute

Continuous Optimization

Iterate and improve with every scenario and simulation run

Leadership

Founded by event operations professionals with decades of combined experience

Ryan Berling

Founder & CEO

15+ years in large-scale event production. Former event program manager for global enterprise events.

CTO

Chief Technology Officer

Simulation and modeling expertise. Built crowd flow engines for venues processing 100K+ attendees.

VP Operations

VP of Operations

20+ years in venue operations and security management across arenas, stadiums, and convention centers.

Join Us in Transforming Event Logistics

Partner with VETTED to bring data-driven crowd management to your events.

Get in Touch